Privacy Policy

Last updated: November 24, 2025

1. Introduction

Welcome to Whizly AI ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you use our CRM platform and services.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

• Account information (name, email address, phone number, company details)
• Profile information and user preferences
• Customer and contact data you upload to our CRM
• Communications and correspondence with us
• Payment and billing information

2.2 Automatically Collected Information

• Usage data and analytics
• Device information (IP address, browser type, operating system)
• Cookies and similar tracking technologies
• Log files and server data

2.3 Customer Communication Data

• WhatsApp conversation data and metadata
• Call recordings and transcriptions
• Chat messages and customer interactions
• Marketing and advertising data

3. How We Use Your Information

We use the collected information for:

• Providing and maintaining our CRM services
• Processing your requests and transactions
• AI-powered conversation analysis and insights
• Improving our services and developing new features
• Sending service updates and marketing communications
• Ensuring security and preventing fraud
• Complying with legal obligations

4. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party vendors who assist in providing our services
• AI Processing: Secure AI services for conversation analysis and insights
• Advertising Partners: Meta/Facebook for advertising campaign management, audience targeting, and conversion tracking. This includes sharing customer lists (hashed email addresses, phone numbers) and website activity data via Meta Pixel and Conversions API to create custom audiences and measure ad performance.
• WhatsApp Business API: Customer conversation data is processed through WhatsApp's infrastructure for message delivery and chatbot functionality
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with mergers, acquisitions, or asset sales

4.1 Meta/Facebook Advertising Integration

When you use our advertising features, we share data with Meta/Facebook (acting as our data processor) to:

• Create custom audiences from your customer lists (using hashed identifiers such as email addresses and phone numbers)
• Track ad conversions and measure campaign effectiveness
• Optimize ad delivery and targeting
• Provide advertising analytics and insights

Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), UK, and Switzerland, we process your data for advertising purposes based on:

• Consent: When you explicitly opt-in to targeted advertising through our cookie banner or consent management system
• Legitimate Interest: For aggregated analytics and improving our services, where your rights do not override our business interests

Custom Audience Disclosures

When creating custom audiences, we may upload customer information (email addresses, phone numbers) to Meta. This data is hashed locally on our servers before transmission. We only use data we have collected directly from you with proper authorization or where we have a lawful basis to do so.

To opt out of custom audience targeting: Email privacy@whizly.ai with "Opt-Out Custom Audiences" in the subject line, and we will remove your information from future custom audience uploads within 30 days.

International Data Transfers

Important: When you use our advertising features, your data will be transferred to and processed on Meta's servers located in the United States and other countries. Meta complies with applicable data protection frameworks for international transfers. By using our advertising services, you consent to these international data transfers.

You maintain control over which customer data is used for advertising. You can enable or disable Meta advertising features at any time from your account settings.

5. Data Security

We implement industry-standard security measures to protect your data, including:

• Encryption of data in transit and at rest
• Multi-tenant data isolation
• Regular security audits and monitoring
• Access controls and authentication
• Secure data centers and infrastructure

6. Your Rights and Choices

6.1 General Rights

You have the right to:

• Access, update, or delete your personal information
• Export your data in a portable format
• Opt-out of marketing communications
• Disable cookies and tracking (may limit functionality)
• Request information about data processing
• Object to processing based on legitimate interests
• Withdraw consent at any time (without affecting prior processing)

6.2 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about personal data we've collected, used, disclosed, or sold
• Right to Delete: Request deletion of your personal information (with certain exceptions)
• Right to Opt-Out: Opt-out of the "sale" or "sharing" of your personal information for targeted advertising
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

Do Not Sell or Share My Personal Information: To opt-out of data sharing for targeted advertising, you can:

• Submit a request through our Do Not Sell page
• Email privacy@whizly.ai with "Do Not Sell" in the subject line
• Use our cookie preferences banner to decline marketing cookies

We enable Meta's Limited Data Use (LDU) mode for California users to automatically restrict how your data is processed for advertising purposes.

6.3 European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), UK, or Switzerland, you have rights under GDPR including:

• Right of access and data portability
• Right to rectification (correction of inaccurate data)
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to object to processing (including for direct marketing)
• Right to withdraw consent
• Right to lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at: privacy@whizly.ai or +91 8073650281. We will respond to your request within 30 days.

7. Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations. You can request deletion of your data at any time, subject to legal retention requirements.

8. International Data Transfers

Your data may be transferred to and processed in countries other than your own, including the United States.

Specifically, when you use our services, data may be transferred to:

• United States: Our cloud infrastructure (Firebase, Google Cloud), AI processing (OpenAI), and advertising partners (Meta/Facebook) have servers in the U.S.
• Other Countries: Our service providers may process data globally to deliver our services

We ensure appropriate safeguards are in place for international data transfers, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Data Processing Agreements with all third-party processors
• Adherence to applicable data protection frameworks (EU-U.S. Data Privacy Framework, UK-U.S. Data Bridge)
• Regular security and compliance audits

By using our services, you acknowledge and consent to these international data transfers.

9. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

11. Third-Party Services and Data Processing

11.1 Meta Pixel and Conversions API

We use Meta Pixel (a tracking code on our website) and Conversions API to track website activity and measure advertising effectiveness.

What Meta Pixel Collects:

• Your IP address and browser information
• Pages you visit on our website
• Actions you take (button clicks, form submissions, purchases)
• Cookies stored on your device
• Referral source (how you found our site)

How This Data is Used:

• Creating retargeting audiences (showing you ads after you visit our site)
• Measuring ad campaign effectiveness and ROI
• Optimizing ad delivery to relevant audiences
• Building lookalike audiences based on customer behavior

Consent Management:

For EEA/UK users: Meta Pixel will NOT activate until you provide explicit consent through our cookie banner. You can accept or reject advertising cookies at any time.

For California users: We enable Limited Data Use (LDU) mode to restrict how Meta processes your information for advertising purposes, in compliance with CCPA.

11.2 Your Advertising Choices

You can control advertising-related data collection by:

• Cookie Banner: Manage your cookie preferences when you first visit our site or through our privacy settings
• Meta Ad Preferences: Visit https://www.facebook.com/ads/preferences to control ad personalization on Facebook/Instagram
• Browser Settings: Enable "Do Not Track" or opt out of personalized advertising
• Ad Blockers: Use privacy-focused browsers or ad-blocking extensions
• Opt-Out Links:
  • Digital Advertising Alliance: https://optout.aboutads.info
  • Network Advertising Initiative: https://optout.networkadvertising.org

Note: Disabling cookies or tracking may limit certain website functionality, such as personalized recommendations and remembering your preferences.

12. Business Information

Data Controller: TRAFFILO HOSPITALITY LLP

Founder: Hithu Hariharan

Contact Number: +91 8073650281

Registered Address:

No.1-C West Cliff
C B Road 17 Keshavaraj Layout
Near St Frank Anthony School
Ulsoor, Bengaluru
Bengaluru Urban, Karnataka
India

Data Protection Officer: privacy@whizly.ai

13. Contact Us

If you have questions about this privacy policy or our data practices, please contact us at:

• Email: privacy@whizly.ai
• Phone: +91 8073650281
• Data Protection Officer: dpo@whizly.ai
• Support: support@whizly.ai

TRAFFILO HOSPITALITY LLP
No.1-C West Cliff, C B Road 17 Keshavaraj Layout
Ulsoor, Bengaluru, Karnataka, India